Stop reading and start creating
Most knowledge worth having comes from practice. But the real tragedy of modern technology is that it’s turned us into consumers. We equate reading with self improvement, even though we forget most of what we’ve read, and what we remember isn’t useful. 1
BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails.
The basic idea is simple: put the most important details first.
Surprisingly, using “I have a question” as an opening phrase is a negative example.
Don’t do this:
i have a question
hey, question: do you know of any good examples of thought leadership articles we’ve done?
Do this instead:
hey, question: do you know of any good examples of thought leadership article we’ve done? i’m putting together a proposal for ACME, Inc and the CEO wants to see some examples before singing on.
It gives a clear what and a clear why, that, together, let the recipient infer more or less the asker’s exact need.
I’ve decided to use BLUF in my Slack chats. Let’s see what happens.